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Privacy Policy

Last updated: March 2026

1. Who We Are

KRUUSH is a wellness content and lifestyle platform operated by Kruush Wellness LLC ("Company," "we," "us," or "our"), a Wyoming limited liability company. This Privacy Policy explains how we collect, use, and protect your information when you use our website ("Site").

2. Information We Collect

Information you provide directly:

  • Account information (name, email) when you create an account through our authentication provider
  • Quiz responses when you take our Intimacy Quiz, Take It Together, or other quizzes
  • Community posts and comments in our COMMUNITY and Talk Spaces features
  • Contact information when you reach out to us
  • Email address when you sign up for our newsletter or download resources
  • Affiliate link click data (which products you click on, from which pages) to improve our recommendations
  • Quiz completion data (which quiz, which result) in aggregate to improve our content

Information collected automatically:

  • Basic analytics data (page views, general location, device type) through privacy-respecting analytics
  • Cookies necessary for site functionality and your login session

3. What We Do NOT Collect

We want to be clear about what we do not do:

  • We do not collect medical records, health insurance information, or protected health information (PHI)
  • We do not provide medical services or maintain doctor-patient relationships
  • We do not sell your personal information to third parties
  • We do not share your quiz results with anyone unless you choose to share them
  • We do not use your data for targeted advertising

4. HIPAA Clarification

KRUUSH is not a covered entity under HIPAA (the Health Insurance Portability and Accountability Act). HIPAA applies to healthcare providers, health plans, and healthcare clearinghouses. We are none of these.

We are a wellness content platform. While we discuss health topics, we do not provide healthcare services, process health insurance claims, or maintain medical records. That said, we take the privacy of your personal information seriously and protect it with industry-standard security measures.

5. Research Survey Data

KRUUSH conducts community research surveys ("The KRUUSH Report") to understand women's experiences during perimenopause and midlife. Here is exactly how research survey data is handled:

What we collect: Anonymous survey responses across multiple dimensions of life experience (health, career, relationships, finances, identity, and more). Each response is identified only by a randomly generated session hash, not by any personal identifier.

What we do NOT collect with survey responses: We do not collect names, email addresses, IP addresses, account identifiers, or any other personally identifiable information with your survey answers. We cannot identify you from your responses.

Separation of data: If you optionally provide your email address to receive published results, that email is stored in a completely separate database table from your survey answers. There is no technical link between the two.

How survey data is used:

  • To generate aggregate, de-identified statistics about women's perimenopause experiences
  • To publish findings that advance public understanding of women's health
  • To create educational content, reports, visualizations, and research materials
  • To improve KRUUSH's platform, features, and services
  • To share anonymous, aggregate data with researchers, healthcare organizations, employers, policymakers, and mission-aligned organizations working to improve women's health (for example, a women's health nonprofit studying symptom trends, or a university research team analyzing perimenopause data). We do not share data with advertisers or data brokers.
  • To support advocacy efforts for improved women's healthcare policy and workplace accommodations

Revenue generated from sharing anonymous, aggregate insights with aligned partners funds the continued operation and independence of this platform. We do not sell identifiable consumer health data.

Informed consent: Before participating in any research survey, you are presented with a detailed informed consent screen explaining the purpose, risks, data handling, and your rights. In compliance with the Washington My Health My Data Act, we obtain separate consent for: (1) data collection, (2) internal use, and (3) third-party sharing. You must affirmatively acknowledge each element before proceeding. Consent is recorded with a version identifier and timestamp. Participation is completely voluntary. You can skip any question or stop at any time.

Data retention: Anonymous survey responses are retained indefinitely for research purposes. Because responses are anonymous and cannot be linked to any individual, deletion of specific responses is not possible. Email addresses provided for result notifications can be deleted upon request.

Important: This is a community research survey, not a clinical trial. KRUUSH isn't affiliated with a hospital, university, or institutional review board. The survey doesn't collect protected health information (PHI) as defined by HIPAA.

For detailed information about how we handle consumer health data, including your rights under state health data privacy laws, please see our Consumer Health Data Privacy Policy.

6. How We Use Your Information

  • To provide and improve our Site and features
  • To deliver your quiz results and personalized content
  • To enable community features (posts, comments, groups)
  • To communicate with you about your account or our services
  • To understand how our Site is used (aggregate analytics only)

7. Cookies & Tracking

We use the following types of cookies:

  • Essential cookies: Required for site functionality, including login sessions and security. These cannot be disabled.
  • Analytics cookies: Privacy-respecting analytics to understand general usage patterns (page views, device type, general location). No personal data is collected.

We do not use invasive tracking technologies, fingerprinting, cross-site tracking cookies, or third party advertising cookies.

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect site functionality.

8. Third Party Links & Affiliate Relationships

Our Site contains links to third party websites, including product retailers and research publications. When you click these links, you leave our Site and are subject to the privacy policies of those third parties.

We are not responsible for the privacy practices of third party websites. We encourage you to review their privacy policies.

9. Data Security

We use industry-standard security measures to protect your information, including encrypted connections (HTTPS), secure authentication, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Email Communications & Consent

We collect email addresses through several channels: newsletter signup, exit-intent popup, resource downloads, quiz report delivery, Community waitlist, and research survey result notifications.

Consent: Every email capture form includes clear disclosure of what you're signing up for. By submitting your email, you consent to receive the specific communications described at the point of collection.

Your rights: You can unsubscribe from these emails at any time by clicking the "unsubscribe" link at the bottom of any email, or by contacting us directly at [email protected].

We do not share your email address with third parties for their marketing purposes. We store consent records (what you agreed to and when) for compliance purposes.

11. Affiliate Link Tracking

When you click on product links on our Site, we track which products are clicked and from which pages. This data is used to:

  • Understand which products our community finds most helpful
  • Improve our product recommendations
  • Verify affiliate commissions with our retail partners

This tracking does not include any personally identifiable information unless you are logged into your account.

12. Your Rights (Including California, EU & International Rights)

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your account and associated data
  • Opt out of non-essential communications
  • Opt out of the sale or sharing of your personal information (though we do not sell your data)
  • Know what categories of personal information we collect and for what purposes

California Residents (CCPA/CPRA): Under the California Consumer Privacy Act and California Privacy Rights Act, you have the right to know what personal information we collect, request its deletion, and opt out of its sale. We do not sell personal information. To exercise your rights, contact us using the information below.

Other U.S. States: If you reside in Virginia, Colorado, Connecticut, Utah, or other states with consumer privacy laws, you may have similar rights. Contact us to exercise them.

EU/EEA Residents (GDPR): If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation, including the right to access, rectify, erase, restrict processing, data portability, and object to processing. Our legal basis for processing is consent (for email communications and research participation) and legitimate interest (for site functionality and analytics). To exercise your rights, contact us at [email protected].

Data export: You can request a copy of all personal data we hold about you in a machine-readable format. Contact [email protected] to make this request.

Account deletion: You can request deletion of your account and all associated personal data. We will process deletion requests within 30 days. Note: anonymous survey responses cannot be deleted because they are not linked to any personal identifier.

To exercise any of these rights, please contact us at [email protected].

13. Children's Privacy

KRUUSH is intended for adults (18 years and older). We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date.

15. Do Not Sell My Personal Information

We do not sell identifiable personal information. Anonymous, aggregated research data may be shared with aligned partners as described in Section 5 and our Consumer Health Data Privacy Policy. If you believe your information has been shared in a way that constitutes a "sale" under applicable law, please contact us immediately at [email protected] and we will investigate and take appropriate action.

16. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When you delete your account, we will delete or anonymize your personal information within 30 days, except where retention is required by law.

17. Contact

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: [email protected]

Last updated: March 2026