KRUUSH was created by Amber Farr-Jaffe. I'm not a doctor, therapist, or licensed medical professional. I'm a mom, grandmother, friend, and researcher who cares deeply about women's health. I read the research. I talk to the experts. And I believe you deserve clear, honest, simplified information. Not another condescending pamphlet from someone who has never lived through this.
This page tells you exactly who we are, how we create our content, where our information comes from, and what rules we hold ourselves to. Because you shouldn't have to take anyone's word for it. Including ours.
Trust isn't claimed. It's demonstrated. Here's how we demonstrate it. Every day, on every page.
We are women living through perimenopause and menopause. We share what we've personally experienced, tried, and learned. Our content comes from real life, not a textbook.
In practice: Every product recommendation is something we or women in our community have actually used. Every topic we cover is something we've personally lived through.
We're transparent about what we know and what we don't. We cite experts who are: board certified OB/GYNs, urologists, neuroscientists, and researchers from institutions like Mayo Clinic, Johns Hopkins, and The Lancet.
In practice: Every health claim on this site links to a peer reviewed study, a credentialed expert, or a recognized medical institution. We name the doctor, their credentials, and the source.
We don't pretend to be a medical resource. We're a wellness platform that simplifies the overwhelming and points you to the right experts. We know the difference. And we respect it.
In practice: We reference and link to the actual authorities: Dr. Mary Claire Haver, Dr. Jen Gunter, Dr. Louise Newson, Dr. Kelly Casperson, and others. Their credentials are listed so you can verify them yourself.
We earn trust by being transparent about our affiliate relationships, our limitations, and our sources. We never fabricate data. We never make medical claims. We never tell you what to do. We show you what exists and let you decide.
In practice: Every affiliate link is disclosed. Every disclaimer is visible. Every source is cited. This page exists because we believe you deserve to know exactly who is behind the information you read.
Women who have lived through this. Perimenopause, menopause, all of it
A resource that simplifies overwhelming health information
Transparent about every affiliate relationship we have
Committed to citing peer reviewed research and credentialed experts
Honest about our limitations. We share experiences, not prescriptions
A community that believes your best years are ahead of you
Compliant with FTC guidelines for endorsements and affiliate disclosures
We are NOT doctors, nurses, therapists, or licensed medical professionals
We are NOT providing medical advice, diagnosis, or treatment
We are NOT a substitute for a qualified healthcare provider
We do NOT claim that any product will cure, treat, or prevent any disease
We do NOT fabricate data, statistics, or research findings
We do NOT guarantee any specific health outcome from any product or practice
We are NOT responsible for decisions you make based on our content
Every piece of content on KRUUSH follows these rules. No exceptions. No shortcuts.
If we state a statistic, we cite the study. If we reference a medical fact, we name the institution. If we quote an expert, we list their credentials. No anonymous claims. No "studies show" without saying which study.
We only reference healthcare professionals who are board certified, published, or recognized by established medical institutions. We list their full credentials so you can verify them yourself.
When we earn a commission from a product recommendation, we tell you. At the top of the page. In the product section. In the footer. Transparency is nonnegotiable.
We say "research suggests" not "this will cure." We say "some women report" not "this works for everyone." We say "talk to your doctor" not "you should take this." Language matters. We choose ours carefully.
Medical understanding evolves. When new research contradicts something we've published, we update it. We don't leave outdated information on the site. Every page shows when it was last reviewed.
Every number on this site comes from a published source. We don't invent statistics. We don't round up to make things sound more dramatic. We don't present estimates as facts.
We don't make health claims on our own authority. Every medical reference on KRUUSH traces back to one of these credentialed professionals or their published research.
Menopause, hormone therapy, nutrition
Credentials: Board certified OB/GYN, Certified Culinary Medicine Specialist
Notable: New York Times bestselling author of "The New Menopause"
Women's health, menopause, vulvovaginal health
Credentials: Board certified OB/GYN and Pain Medicine Specialist, 30 plus years clinical experience
Notable: New York Times columnist, NYT bestselling author of "The Menopause Manifesto" and "The Vagina Bible", 2025 AMWA Alvarez Award recipient
Perimenopause, menopause, hormone replacement therapy
Credentials: GP, Menopause Specialist, Fellow of the Royal College of General Practitioners
Notable: UK Government Menopause Taskforce member, Sunday Times bestselling author, founder of Newson Health and the Balance app
Female sexual health, urology, hormone therapy
Credentials: Board certified Urologist, specializing in sexual medicine and hormone therapy
Notable: One of only a handful of female urologists with depth of training in sexual medicine. Author of "You Are Not Broken" and "The Menopause Moment"
Menopause, aging, health equity for women
Credentials: Board certified OB/GYN, Certified Menopause Practitioner, 30 plus years experience
Notable: Author of "Grown Woman Talk," nationally recognized advocate for women's health equity
Brain health, menopause and cognitive function, Alzheimer's prevention
Credentials: Neuroscientist, Director of Women's Brain Initiative at Weill Cornell Medicine
Notable: Author of "The Menopause Brain" and "The XX Brain," leading researcher on how hormones affect brain health
Female physiology, exercise science, nutrition for women
Credentials: Exercise Physiologist, Researcher at Stanford University and University of Waikato
Notable: Author of "Next Level" and "ROAR," pioneering researcher on sex based differences in exercise and nutrition
Senolytic therapy, aging, longevity science
Credentials: Physician scientist, Director of the Robert and Arlene Kogod Center on Aging at Mayo Clinic
Notable: Leading researcher on senolytic compounds (including fisetin), published in Nature Medicine and The Lancet
KRUUSH earns revenue through affiliate commissions. When you click a product link on our site and make a purchase, we may earn a small commission at no additional cost to you. This is how we keep KRUUSH free and accessible.
Our affiliate relationships don't influence our recommendations. We recommend products because we believe in them, not because we earn from them. Many products we recommend have no affiliate program at all. We include them because they're genuinely useful.
We participate in the Amazon Associates Program and may have direct affiliate relationships with specific brands. Every page that contains affiliate links includes a disclosure at the top of the page and next to individual product links.
This disclosure is made in compliance with the Federal Trade Commission's Endorsement Guides (16 CFR Part 255).
We take accuracy seriously. If you find an error, an outdated claim, a broken source link, or anything that doesn't meet the standards described on this page, we want to know.
We commit to reviewing every correction request and updating our content within 48 hours of verification.
We will always tell you who we are and who we are not
We will always cite our sources and name our experts
We will always disclose when we earn money from a recommendation
We will always use careful language for health-related content
We will always update content when new evidence emerges
We will always prioritize your safety over our revenue
Health Notice: KRUUSH is a wellness content platform, not a healthcare provider. The information on this page is for educational and informational purposes only and isn't a substitute for professional medical advice, diagnosis, or treatment. Always talk to your healthcare provider before making health decisions. Full terms.
Last reviewed: March 2026
Your cart is empty
Browse the Shop and add products you love.